Caffe Imperiale
Caffe Imperiale is located in Florence. They are known for their sweet baked goods, especially the “sfogliatelle” which is made from layers of phyllo dough. The wavy motif in the logo represents both the steam from a cup of coffee or tea, and the layers of their famous pastry.
A colour scheme of a bright pink and warm-toned background keep things sweet, and a blue provides extra contrast.
Website and instagram
An online presence is necessary for businesses today. A single page website with multiple sections ensures that navigation is linear and straightforward. The landing page consists of the logo imposed on a carousal of photographs taken in the cafe.
The website consists of a short “about” section, the full menu, and an option to add oneself to the delivery waiting list.
PACKAGING
“Sweet” - the one word that the owner repeated the most when describing Caffe Imperiale.
The packaging features this word through text and through the layered wavy pattern that represents a steaming cup of coffee and a fresh “sfogliatella.”
